So.Eda was created to allow women to step into and embrace confidence. We want to remind all types of women that style, sexiness, and luxury are traits we naturally have, and not something to chase, but instead, to nurture.
Our Reason.
The unique designs and fun & sexy feel are what So.Eda wants to be known for embodying. So.Eda was founded to push luxury and fantasy, creating those red carpet and celebrity moments to everyday women. We want women to do double takes when looking in the mirror while also feeling confidence, satisfaction, and awe, while loving what clothes they are wearing.
